Designing products that people love and delivers business value.

I started designing first as an expression of my creative passions, and then as a problem solving venture to achieve community impact and commercial success for businesses. Working with my Dad in his printing press at the age of 12 was the most significant event that inspired my passion for solving problems with design thinking. I started off as a post-production manager; collating, stapling and punching Sunday Bulletins carrying bible verses that meant so much to thousands of people or imprinting words on fabrics that was used to drive campaigns, cause social change and even win elections. Design has always meant much more than colours and type, it became my life.

Image of Charles Njoku holding a mic and speaking

In the last 7years, I have designed brand identities and digital experiences for businesses to showcase value and to guide users through delightful experiences in the products they use. I have designed initiatives to improve product UX, drive user engagement and improve customer satisfaction as well as leading teams to build products that solve some of the most intimate problems people and businesses face.  In 2021, I co-founded Spire - to help product teams collect contextual feedback visually, conduct UX research and test their ideas to quickly uncover valuable user insights that will help them deliver delightful product experiences that customers love.

I have had the opportunity to work on some of the most impactful projects across several industries and that is in fact my moat; the experience of seeing human behaviours through design in different contexts. My design process is flexible, but what is constant is the outcome of a loveable and impactful experience for people who use these products. I am big on the outcomes, flexible on the details and certain of the experience.


Image of Charles Njoku holding a mic and speaking

As a self-taught designer, community has been one of the most instrumental ways I have grown as a designer. I am part of several design community initiatives in Nigeria and contribute my quota in helping the ecosystem mature as well as continue to inspire and mentor other designers.

I have found my life’s purpose to be at the nexus of some of the world's biggest challenges; education, digital economy, healthcare, and wealth. All of my experiences over the years have provided me with the opportunity to design use cases in these areas. Today, I am focused on connecting people to the value of technology through useful and impactful user experiences. I look forward to collaborating with diverse people and teams building innovative products that solve some of the most intimate customer-centric problems.

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